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March 6, 2019

DIGITAL MARKETING – MARKETING SOLUTIONS REDEFINED

WHAT IS DIGITAL MARKETING?

Given the modern day usage of internet in the digitized world, we at Cintana aim to tap into the potential present in the form of Digital Marketing.

Marketing has always been about connecting with the people in the right way and at the right time and where else to do it today other than the internet?

So, if we put it in the simplest way, Digital Marketing is nothing but that form of Marketing that exists online.

WHAT WE SPECIALIZE IN?

At Cintana, we specialize in B2B Digital Marketing.

If your company is B2B, then look nowhere past us.

You want your digital marketing efforts are likely to be centred around online lead generation, with the end goal being for someone to speak to your salesperson.

For this very reason, our digital marketing strategy provides ways to attract  and convert the highest quality leads for your salespeople through social media and other online awareness platforms.

HOW WE DO IT?

In a nutshell, we look at every assignment distinctive as every customer has a different challenge to face.

  • We understand the customer’s current digital landscape
  • We look at the customer’s competitor landscape, their presence, benchmarking, other relevant information
  • We capture the target group of the end clients, where to sell, etc.,
  • We execute a buyer persona exercise to understand the likes and dislikes of any end-customer
  • We develop the value propositions for the customer’s offerings appropriate to the end customers that they are selling the products or services
  • Then we continue our exercise to the content and creative development for every identified channel out of the 250+ available channels.
  • We schedule the content to be published in the appropriate time that gives the better visibility for the client
  • We measure every campaign executed with a unique GYR (Green-Yellow-Red) chart to ensure that the effectiveness is measured and improvisations did appropriately
  • Export the leads to a readable format and pass it to the customer’s sales team for follow-up

CONCLUSION

In a nutshell, looking for digitizing marketing help ? Then you have arrived at the right place.

We have worked with over 100 customers in the past across a wide variety of industries including retail, manufacturing, eCommerce, FMCG, real-estate, NGO, Government Institutes, consulting services.

We ensure that our customers are empowered using digital marketing.

3 Comments

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